I have no doubt that a good retail sales person can sell far more than twice as much as a mediocre sales person.
Hiring the right person is your first step to increasing sales.
Training your staff is the next step.
The worst thing you can do is to hire a retail sales person, waiter or waitress, sales clerk, or cashier and not help them do better.
As the owner or manager of a business, your job is to be the chief motivator.
“The ability to sell someone something – whether it’s a product, a service, or an idea – is the fundamental skill at the core of many, many jobs in the business world (especially ones with commission-based pay). When it comes to closing a sale, it’s not all about smooth-talking your buyer. It’s just as important to be able to listen intently, think critically, and to intelligently apply effective sales techniques. By doing these things, not only will your personal sales increase – your business’s will as well.”
Satisfy Your Customer
Give Your Full Attention
Demonstrate Your Product or Service Value
Know Your Field
Build Relationships with your Customers
Create an Impression of Urgency
Flatter Shamelessly but Subtly
Make Customers Feel Obligated
Don’t Rush A Sale
Be Responsible and Reliable
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