Is It Better to Spend Money on Acquiring New Customers or Spend Money on Retaining Old Customers?
I’m always mystified by small businesses that spend money on local ads in newspapers, coupon mailings, and other local publications of one type or another that encourage advertising by local merchants.
According to The National Restaurant Association and quotes in Restaurant Hospitality magazine, “a whopping 73 percent of operators say they plan to upgrade one or more aspects of their technology within a year.”
Profitability is the number 1 reason that restaurants want to upgrade. Operators want to know whether they’re paying too much for an item that isn’t very profitable.
Operators as well as diners of all ages want more technology even in full-service restaurants.
Imagine actually seeing an estimate of when your order will be served. Need more food, water or wine. Just press a couple of keys at your table.
Here are some other articles you may want to read in Restaurant Hospitality.
Are there too many restaurants?
Mall restaurant employees: Hands off
When good service gets annoying
Why is service so tragically bad?
How to handle customer requests hospitably
5 key lessons for restaurant startups
Restaurants often vulnerable to sexual harassment charges
It’s all in Restaurant Hospitality along with articles about all other aspects of the restaurant business. It’s all f*r*e*e (including the paper version of the magazine) at:
http://restaurant-hospitality.com/ Continue Reading…
According to Convenience Store News, about 60% of consumers use loyalty programs.
The #1 reason people like to belong to loyalty programs is a discount.
People like loyalty programs that are simple.