Bed Bath and Beyond may not tout itself as a bargain retailer, but a price comparison of the home store’s products are showing that the tables have turned for competitor Amazon vs. brick and mortar companies.
With affluence growing in the country and the middle class prosperity doubling over the past few years, the spending on shopping has grown too. Online shopping has witnessed unprecedented growth. A research says that online shopping in India will grow exponentially. The research mentions that online shopping saw 128% growth in the year 2011-2012. The year before that online shopping had grown 40% only. This exponential increase can be ascribed to websites and businesses becoming more user friendly, also the consumers’ propensity to buy things online has increased considerably. These websites constantly update their online wardrobe and offers seasonal sale which is also updated often. They also offer discounts which tend to lure consumers into buying things online over buying the same things offline.