Gift Cards

giftcardsAbove are some sample gift cards.

A gift card or loyalty card looks and feels like a credit card. Touchsuite is fully compatible with gift and loyalty cards. You can get you started with designing and ordering gift cards.

You can design your own gift cards using a Word Processor or other type of graphics software program. Or, you can have Touchsuite recommend a designer that can help you design your card.

A designer can quickly get you a sample gift card. You just need to send in or email a copy of any artwork or graphics that you may be using in your current business. The entire task is quick and easy.

When we talk about gift cards, we are usually talking about a card that you give to a friend or relative with a certain value for a birthday, gift, holiday or other occasion.

A loyalty card is more or less just like a gift card except businesses use them to get customers to keep coming back to their businesses. For example, a restaurant may give a 20% discount to anyone showing a loyalty card. That loyalty card may or may not have a value associated with the card.

Here are some facts related to gift cards:

About 2/3’s of all Americans have purchased at least one gift card.

Gift card sales are going up by 10% or more per year. Store traffic and sales in malls are down. More people are giving out gift cards and avoiding shopping for more “meaningful” gifts. It’s just easier.

For accounting purposes, gift cards do not count towards your sales until they are actually redeemed.

(Note…you should check out the legalities of gift cards in your area especially related to expiration dates and non-redemption.)

About 10% of all gift cards never get redeemed. People buy them and never use them.

More than $41 billion in gift cards went unused between 2005 and 2011.

55% of gift card recipients require more than one shopping trip to spend the entire balance on the card.

61% of gift card users spend more than the value on the gift card.

The average gift card user spends 20% more than the balance on their gift card.

75% of those gift card owners who overspend on a gift card overspend by at least 60%.

Birthdays are the #1 reason for giving a gift card followed by holidays.

Gift cards are most popular with teenagers.

Gift cards accounted for more than 20% of all holiday sales. Remember, lots of gift card owners wind up making their purchases in January.

59.8% of people want to receive a gift card.

Men spend more money with gift cards than women.

Read lots more gift card statistics at:

Gift Card Statistics

So why is your gift card program not working?

Go to Staples and buy some transparent display frames. Place them all over your store (including near your cash register) inviting people to purchase gift cards. If you customers don’t know you have them, they won’t buy them.

Display your gift cards. Each gift card contains a unique number on it. A stolen gift card has no value. A gift card only becomes of value after it has been paid for and entered into your point-of-sale system (hopefully CRE and RPE).

Give your customers a 20% discount for buying a gift card. For example, sell a $50 face value gift card for $40. This works. Perhaps add the stipulation that any gift card purchased at a discount cannot be used until the next business day.

Perhaps 20% is too much. Tweak your gift cards to meet the needs of your business. Perhaps 15% is more appropriate.

Try only giving that 20% discount during December (for example).

Maybe give a 25% discount on gift cards purchased on your customers’ birthdays.

Allow students to purchase gift cards at a 25% discount upon showing an “A” on their report cards.

If you own a restaurant, increase the price of all items by 10%. Then, offer all customers who have a loyalty card a 10% discount on meals. Any customers need the loyalty card in order to get the discount. That will keep customers coming back and feeling special.

Make sure that you display your gift card offers on your website.

When selling a gift card, get your customers name, address, phone number and email address so that you can use it for future promotions.

Here are some sites that you may want to visit to get additional gift card/loyalty card marketing ideas:

6 Ways to Market Gift Cards

Use Plastic to get Your Customers Coming Back to Your Business

Gift Card Marketing Guide (FirstData .pdf)

How to Double Your Gift Card Sales (Inc. Magazine)

Retailers push shoppers to use those gift cards in post-Christmas sales (Wall Street Journal Market Watch)

Above are some sample gift cards.

 

A gift card or loyalty card looks and feels like a credit card. Touchsuite is fully compatible with gift and loyalty cards. You can get you started with designing and ordering gift cards.

 

You can design your own gift cards using a Word Processor or other type of graphics software program. Or, you can have Touchsuite recommend a designer that can help you design your card.

 

A designer can quickly get you a sample gift card. You just need to send in or email a copy of any artwork or graphics that you may be using in your current business. The entire task is quick and easy.

 

 

When we talk about gift cards, we are usually talking about a card that you give to a friend or relative with a certain value for a birthday, gift, holiday or other occasion. 

 

A loyalty card is more or less just like a gift card except businesses use them to get customers to keep coming back to their businesses. For example, a restaurant may give a 20% discount to anyone showing a loyalty card. That loyalty card may or may not have a value associated with the card.

 

Here are some facts related to gift cards:

 

About 2/3’s of all Americans have purchased at least one gift card.

 

Gift card sales are going up by 10% or more per year. Store traffic and sales in malls are down. More people are giving out gift cards and avoiding shopping for more “meaningful” gifts. It’s just easier.

 

For accounting purposes, gift cards do not count towards your sales until they are actually redeemed.

 

(Note…you should check out the legalities of gift cards in your area especially related to expiration dates and non-redemption.)

 

About 10% of all gift cards never get redeemed. People buy them and never use them.

 

More than $41 billion in gift cards went unused between 2005 and 2011.

 

55% of gift card recipients require more than one shopping trip to spend the entire balance on the card.

 

61% of gift card users spend more than the value on the gift card.

 

The average gift card user spends 20% more than the balance on their gift card.

 

75% of those gift card owners who overspend on a gift card overspend by at least 60%.

 

Birthdays are the #1 reason for giving a gift card followed by holidays.

 

Gift cards are most popular with teenagers.

 

Gift cards accounted for more than 20% of all holiday sales. Remember, lots of gift card owners wind up making their purchases in January.

 

59.8% of people want to receive a gift card.

 

Men spend more money with gift cards than women.

 

Read lots more gift card statistics at:

 

Gift Card Statistics

 

So why is your gift card program not working? 

 

Go to Staples and buy some transparent display frames. Place them all over your store (including near your cash register) inviting people to purchase gift cards. If you customers don’t know you have them, they won’t buy them.

 

Display your gift cards. Each gift card contains a unique number on it. A stolen gift card has no value. A gift card only becomes of value after it has been paid for and entered into your point-of-sale system (hopefully CRE and RPE).

 

Give your customers a 20% discount for buying a gift card. For example, sell a $50 face value gift card for $40. This works. Perhaps add the stipulation that any gift card purchased at a discount cannot be used until the next business day.

 

Perhaps 20% is too much. Tweak your gift cards to meet the needs of your business. Perhaps 15% is more appropriate. 

 

Try only giving that 20% discount during December (for example). 

 

Maybe give a 25% discount on gift cards purchased on your customers’ birthdays. 

 

Allow students to purchase gift cards at a 25% discount upon showing an “A” on their report cards.

 

If you own a restaurant, increase the price of all items by 10%. Then, offer all customers who have a loyalty card a 10% discount on meals. Any customers need the loyalty card in order to get the discount. That will keep customers coming back and feeling special.

 

Make sure that you display your gift card offers on your website.

 

When selling a gift card, get your customers name, address, phone number and email address so that you can use it for future promotions.

 

Here are some sites that you may want to visit to get additional gift card/loyalty card marketing ideas:

 

6 Waysto Market Gift Cards

 

How to Double Your Gift Card Sales (Inc. Magazine) 

 

Retailers push shoppers to use those gift cards in post-Christmas sales (Wall Street Journal Market Watch)

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