I’m a big believer in continuous sales training.
Too many retailers hire staff and never work on polishing and improving their skills.
We can probably all agree that car sales people, clothing sales people and appliance sales people always need help in improving their skills.
Do cash register clerks in convenience stores need training?
How about the checkout person in a supermarket?
If you have been reading our past newsletters, you know my answers.
Help Scout is yet another site that I found that I thought would be worth while mentioning related to this topic.
Below is a list of 15 Customer Service Skills that Every Employee Needs. The list itself doesn’t sound so earth shattering. Go to the link below the list and read the far more impressive descriptions of each item. Also, click on Resources on top of the page for additional helpful tips.
- Clear Communication Skills
- Knowledge of the Product
- Ability to Use “Positive Language”
- Acting Skills
- Time Management Skills
- Ability to “Read” Customers
- A Calming Presence
- Goal Oriented Focus
- Ability to Handle Surprises
- Persuasion Skills
- Closing Ability
- Willingness to Learn
See the entire list along with descriptions at:
Remember to click Resources on the top of the site. One of the tidbits you will learn is that 40% of customers said that they would spend more if given a better interaction with employees.
Back to my question about convenience stores above, I’m only one person. I do a three to six mile walk five days a week. I always stop at a particular convenience store for some water and a snack (to help replenish my energy). I look forward to my stop. A very happy and friendly cashier always greets me there with a smile. I always avoid several other convenience stores with grumpy, uncaring cashiers.
How much money are you losing because you have the wrong or untrained cashier?