20% of your customers produce 80% of your sales.
80% of your sales are made by 20% of your sales staff.
It would follow that you should be spending 80% of your time on tasks that help your organization retain and service your best customers.
Use your favorite Point-of-Sale software to find your best customers.
Train your entire staff to recognize your best customers.
As the owner or manager of a retail store or restaurant, you should come out and greet your best customers.
Your best customers should be treated like superstars.
Once you train your entire staff to treat 20% of your customers like super stars, the next step is to treat 30% of your customers like superstars. Eventually, maybe you can even treat all of your customers like superstars!
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